What percentage do fundraising companies take?

The share a company takes depends on how it makes money. There are three common models, and each one leaves a different amount with the team. This table uses each company’s own pricing or help page, read November 8, 2026, for one $100 card gift with no donor tip.

Fees are rounded to the nearest cent, half a cent up, and the team keeps the rest. Snap! Raise is its help center’s “keep 80%”; its pricing page says a Snap! rep tailors pricing to each program. Givebutter with tips off assumes the team absorbs the fees, and with tips on its guarantee is written for nonprofits. RallyUp’s Free plan is shown at 2.9% processing; where the processor charges 1.9%, the team keeps 25¢ to $1 more. Vertical Raise’s terms say its fee is set in each contract and kept confidential. GoFundMe’s rate is for individual and business fundraisers; its pricing page lists 2.2% + 30¢ for certified nonprofits.

Full-service companies take a share of the total. Snap! Raise’s help center says it charges “a percentage fee of the overall funds raised after the close of your campaign” and that partners keep 80%. Its help center also says a local representative helps set up the campaign. Vertical Raise also keeps a share of the total and offers a fundraising coach, though its fee post says service ranges from self-managed to fully guided. It does not publish its share: its terms say the fee is agreed in each contract and kept confidential.

Self-serve sites take card processing and ask donors for a tip. GoFundMe, 99Pledges and RallyUp’s Free plan charge no platform fee. Each one passes on the card processing cost, 1.9% to 3.49% plus a fixed fee, and asks each donor for an optional tip that goes to the platform. The tip is paid by the donor on top of the gift, so it does not lower what the team keeps. Our post on donor tips at checkout shows what that looks like.

Fixed-percentage platforms take the same share of every gift. FundMyClub takes 10% plus 5% processing on each gift, 15% of every gift, and asks for no tip. Givebutter with tips turned off sits between the models: a 3% platform fee plus processing that includes a fixed 30¢, so its share is higher on small gifts.

A fixed fee of 30¢ or 49¢ is a bigger share of a small gift. So on the self-serve sites, the share taken from a $25 gift is higher than from a $100 gift. This table shows the fee as a share of each gift, using the same published rates.

Each share is the fee in dollars, rounded to the nearest cent, divided by the gift, to one decimal place, with a trailing .0 dropped. On 99Pledges, for example, a $50 gift pays $2.24, which is 4.5%; 99Pledges’ own example gives the same $2.24 fee. In dollars, our fee comparison shows what the team keeps at each gift size.

They cost the team little, but someone still pays. On a tip-funded site the donor is asked to add money for the platform at checkout, and card processing still comes out of the gift unless the donor covers it. Givebutter is the exception that covers processing too: with tips on, its “Givebutter Guarantee” says the nonprofit keeps the full gift even when donors don’t cover the fees. Its pricing FAQ says that applies to nonprofits, so a team that is not one should check before counting on it.

A lower cut is not the only thing to weigh. A full-service company does some of the work for the team, like setting up the page with a rep. Snap! Raise’s help center also says that with direct deposit, its payment processor, Stripe, holds roughly 50% of the funds until the campaign ends and all transactions are processed. On a self-serve site, the team runs the page, though some, like 99Pledges, say they do the setup.

• Free to start. No setup or monthly fee.
• Fees. 10% platform fee plus 5% payment processing on each gift. A team keeps $85 of a $100 gift.
• No tip. Supporters are never asked for a tip.
• Gifts. Supporters give $5 to $25,000 by card, Apple Pay, Google Pay or Cash App Pay, and by PayPal or Venmo on one-time gifts once the team links its bank.
• Merch. Gifts at merch levels come with gear printed with the team’s logo and shipped to the supporter. Its cost comes out of the gift that earned it, so the team never pays upfront.
• Payouts. Through Stripe to the bank account the team links.
• Players. Every player gets their own link to the team goal, with first name and last initial on public pages.

Try any gift on the pricing calculator, or see every platform side by side in team fundraising fees compared.